United Breweries Limited (UBL), which commands over 50% share of the Indian brewing market, introduced its premium beer brand ‘Kingfisher Blue’ in Andhra Pradesh on Monday.
“Andhra Pradesh is the 26th state in the country where we have launched Kingfisher Blue. The state holds a lot of promise for this brand and we expect to replicate the national success here, too.
While Goa is not yet on our radar, we will be launching the brand in Uttar Pradesh in a couple of months from now,” Samir S Sheikhawat, senior vice president (marketing), UBL, told media persons here.
Andhra Pradesh is the largest market for beer in the country, with the state accounting for 25% and 15% of the national mild and strong beer sales respectively.
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