After launching India’s first four-seater electric car on Monday, Mahindra Reva Electric Vehicles has plans to launch at least four to five variants of electric vehicles in the coming years.
“Over the next two-three years, we are planning to have at least four to five new launches,” said R Chandramouli, chief of operations, Mahindra Reva. One of these could include a four-door model as well.
The REVAi, developed by the Reva Electric Car Company promoted by Chetan Maini, now renamed as MREV after Mahindra and Mahindra (M&M) picked up a majority stake in the Bangalore-based company, has sold around 4,750 units since its launch in 2001.
With the e20, which will replace the REVAi, Mahindra aims to touch that figure in around a year’s time. Chandramouli said, “Sales of the e2o will be significantly higher, in multiples.” He did not wish to put a number to it.
The target customer of the new e2o are those tech-savvy buyers who already own one car. “Around 30% of all the cars sold in India are bought by people who already own one car.
We are targeting these people (most likely to be between 25-40 years of age), who are early adopters of technology and are ‘change leaders’ in their fields,” Chandramouli explained.
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