Chevrolet Enjoy to take on Maruti Suzuki Ertiga

US-based auto major General Motors, today launched  multi-purpose vehicle “Enjoy” at an aggressive entry price of Rs 5.49 lakh for the petrol variant  (ex-showroom, Delhi) and Rs 6.69 lakh for the diesel variant squarely taking on  Maruti Suzuki’s hot selling Ertiga.   

The base variants of Chevrolet Enjoy for the petrol and the diesel versions are priced Rs 49,000 and Rs 70,000 cheaper than Maruti Suzuki Ertiga (tagged between Rs 5.98 lakh and Rs 8.70 lakh).

General Motors expects to sell over 3500 units of  Enjoy which is of course still much lower than an average of 6365 units of  Ertiga sold every month. 

Enjoy has localization content of 60 per cent compared to Ertiga’s localisation of 70 per cent. But Paddock informed that work is on to increase indigenous content to 75 per cent over the next few months.

The MPV is based on a platform developed by GM’s Chinese partner Shanghai Automotive Industry Corporation (SAIC). The vehicle has been re-engineered and re-designed to meet Indian conditions.

While Enjoy scores over rival Ertiga in its cheaper pricing, industry experts said that the fuel efficiency offered by the vehicle could be a cause of concern for the company.

The petrol version of Enjoy delivers fuel economy of 13.7 kmpl as compared to Ertiga’s (petrol) 16.02 kmpl.

The diesel Enjoy offers mileage of 18.2 kmpl, considerably lower than 20.77 kmpl delivered by the diesel-powered Ertiga.

However experts say Enjoy offers more space than the Ertiga, for consumers ready to compromise on mileage a bit.