Sky Entertainment ties up with IRA

Sky Entertainment has entered into a business venture with International Rock Agency (IRA), an Italian/German artistes booking and management company. 

IRA has been in this business for the past 20 years and have worked with scores of rock and blues artists in the likes of legendary guitarists Vinnie Moore, Uli Jon Roth (Scorpions), Marco Mendoza (Whitesnake), Richie Kotzen (Mr. Big), Mike Portnoy, Michael Angelo Batio, Stu Hamm (Joe Satriani), Bumblefoot (Guns n Roses), Gug S (Ozzy Ozbourne), Eric Martin, Carl Palmer, Tim Stevens, just to name a few. 

The agency tours with artists all over Europe and South America for around 300 days a year. The agency has plans of entering Asia-Pacific market in coming years. 

It may also be mentioned that artists like Jennifer Batten, Vinnie Moore, Neil Zaza, Smokie etc who visited Nagaland in the past years were managed through this agency. 

In recent times, the agency has worked out a tour in Europe for Alobo Naga next year. 

With this venture, IRA is committed to providing platforms to those who are serious and passionate about their profession. There are possibilities of exploring new markets for our artists from Nagaland and North East India and work out strategies to expose them to different audiences.