{"id":12081,"date":"2011-06-26T00:23:40","date_gmt":"2011-06-26T00:23:40","guid":{"rendered":"http:\/\/151.106.38.4\/2011\/06\/26\/dhonis-mcdowell-ad-takes-a-dig-at-harbhajans-royal-stag\/"},"modified":"2011-06-26T00:23:40","modified_gmt":"2011-06-26T00:23:40","slug":"dhonis-mcdowell-ad-takes-a-dig-at-harbhajans-royal-stag","status":"publish","type":"post","link":"https:\/\/nagalandpost.net\/index.php\/2011\/06\/26\/dhonis-mcdowell-ad-takes-a-dig-at-harbhajans-royal-stag\/","title":{"rendered":"Dhoni\u2019s McDowell ad takes a dig at Harbhajan\u2019s Royal Stag"},"content":{"rendered":"

Has ace spinner Harbhajan Singh made it large with Royal Stag? United Spirits has got his captain MS Dhoni to say what matters is being different. In a rare case of a spoof in surrogate advertising, Vijay Mallya\u2019s United Spirits has issued a commercial for McDowell\u2019s No. 1 Platinum, which is a spoof on an advertisement for Seagram\u2019s Royal Stag, Pernod Ricard\u2019s largest-selling whisky in India.  The Royal Stag ad shows the Indian spinner opting to not work in his father\u2019s ball bearing factory and focus on cricket instead. At the end, he asks the viewer if with his achievements he has \u201cmade it large\u201d in life. Taking a dig at the commercial and Royal Stag\u2019s tagline \u2018Make it large\u2019, the McDowell\u2019s No. 1 Platinum commercial shows a Bhajji look-alike making ball bearings the size of gym balls at his father\u2019s factory, asking if he had \u201cmade it large\u201d, only to get slapped by his father for being incompetent. Then it shows Dhoni saying, \u201cZindagi main kuch karna hai to large chodo, kuch alag karo yaar.\u201d Liquor brands are not allowed to advertise in India. And both the mentioned commercials are ostensibly for Royal Stag cricket gear and McDowell\u2019s No. 1 Platinum soda.  Such surrogate advertising is common in a country where the alcohol consumption is growing rapidly as it becomes socially more acceptable and people prefer more expensive brands as their incomes rise.  \u201cIt\u2019s a multilayer concept, that too in a surrogate advertising; any spoof will further complicate the communications,\u201d said Draftfcb Ulka CEO Ambi Parameswaran.  McDowell\u2019s No.1 Platinum whisky, launched last year April, is priced exactly at the same rate as Royal Stag. But its spoof has not gone down well with everybody.  Interestingly, Dhoni\u2019s advertising assault is on a brand that he endorsed until July 2010. Dhoni, along with teammate Yuvraj Singh, was signed on to endorse Royal Stag in 2006. Harbhajan Singh has been endorsing the brand since 2003.  <\/p>\n

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Has ace spinner Harbhajan Singh made it large with Royal Stag? United Spirits has got his captain MS Dhoni to say what matters is being different. In a rare case of a spoof in surrogate advertising, Vijay Mallya\u2019s United Spirits has issued a commercial for McDowell\u2019s No. 1 Platinum, which is a spoof on an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-12081","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/12081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=12081"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/12081\/revisions"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=12081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=12081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=12081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}