{"id":242600,"date":"2021-10-11T11:28:46","date_gmt":"2021-10-11T11:28:46","guid":{"rendered":"http:\/\/151.106.38.4\/2021\/10\/11\/amitabh-bachchan-steps-down-as-face-of-paan-masala-brand\/"},"modified":"2021-10-11T11:28:46","modified_gmt":"2021-10-11T11:28:46","slug":"amitabh-bachchan-steps-down-as-face-of-paan-masala-brand","status":"publish","type":"post","link":"https:\/\/nagalandpost.net\/index.php\/2021\/10\/11\/amitabh-bachchan-steps-down-as-face-of-paan-masala-brand\/","title":{"rendered":"Amitabh Bachchan steps down as face of paan masala brand"},"content":{"rendered":"

<\/p>\n

 Megastar Amitabh Bachchan has withdrawn from an advertising campaign of a paan masala brand and said he has returned the money he received for promoting it.<\/p>\n

The 79-year-old actor had faced backlash for featuring in an advertisement of a paan masala brand. Several fans of the screen icon had expressed their displeasure over the actor’s decision. A blog post, addressed by “the office of Mr Amitabh Bachchan”, on Sunday night informed that he is no longer associated with the promotions.<\/p>\n

“A few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising. <\/p>\n

“Mr Bachchan has terminated the contract with the brand, has written to them his termination and has returned the money received for the promotion,” the post read.<\/p>\n

Last month, the National Organization for Tobacco Eradication (NOTE), an NGO, had also appealed to Bachchan to not be part of advertisements that promote paan masala brands.<\/p>\n

In an open letter, NOTE president Dr Shekhar Salkar had said that the actor should withdraw from “surrogate” paan masala advertisements and support the cause of the anti-tobacco movement.                    (PTI)<\/p>\n","protected":false},"excerpt":{"rendered":"

Amitabh Bachchan steps down as face of paan masala brand<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-242600","post","type-post","status-publish","format-standard","category-infotainment"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/242600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=242600"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/242600\/revisions"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=242600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=242600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=242600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}