{"id":432573,"date":"2024-07-10T01:45:18","date_gmt":"2024-07-09T20:15:18","guid":{"rendered":"https:\/\/nagalandpost.com\/?p=432573"},"modified":"2024-07-10T01:45:20","modified_gmt":"2024-07-09T20:15:20","slug":"industry-is-in-a-creative-crisis-karan-johar-on-changing-audience-taste","status":"publish","type":"post","link":"https:\/\/nagalandpost.net\/index.php\/2024\/07\/10\/industry-is-in-a-creative-crisis-karan-johar-on-changing-audience-taste\/","title":{"rendered":"Industry is in a creative crisis: Karan Johar on changing audience taste"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There are about ten viable actors in Hindi cinema and they are asking for \u201csun, moon and earth\u201d and they are being paid that amount, says filmmaker Karan Johar, who believes the industry is going through a creative crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>In an interview to journalist Faye D\u2019Souza for her YouTube channel, the producer spoke at length about what\u2019s ailing the Hindi film industry which had a dismal six months at the box office.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cRight now, the industry is in a creative crisis. We are going through a situation where we have to\u2026 We are managing footfalls, versus reality versus star remuneration versus studios collapsing at our end and there\u2019s a lot of drama happening in our business, which, I think, we have to take stock of,\u201d Johar said, dismissing stories of being an all-powerful producer who makes or breaks careers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201c\u2026They want a certain kind of cinema and if you want to do a certain kind of number, then your film has to, I will say this technically, perform at A centres, B centres and C centres. Just multiplexes won\u2019t suffice,\u201d he said. Johar, who has spoken about the money demanded by stars in the past, once again highlighted the issues, which is currently at the centre of the debate in the movie business. \u201c\u2026The cost of filmmaking has increased. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There has been inflation there and then the star remunerations\u2026 There are about 10 viable actors in Hindi cinema and they all are all asking for sun, moon and earth and you are paying them and then you are paying the film, the marketing expenditure and then your films don\u2019t do the number. \u201cThose movie stars are asking for Rs 35 crore and are opening to Rs 3.5 crore. How\u2019s that math working? How do you manage all that and yet you have to keep making movies and creating content because you also have to feed your organisation?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cThere is a lot of drama and the syntax of our cinema has not found its feet. In the case of Hindi cinema, there has been a certain kind of syntax in each decade. Right now, we are like, \u2018If \u2018Jawan\u2019 and \u2018Pathaan\u2019 worked, should we do only action?\u2019 Then everybody\u2019s running that way. Then suddenly a love story would work,\u201d he said. \u201c\u2026Conviction has taken a complete beating, and it\u2019s all about herd mentality. We haven\u2019t realised that there is a certain audience now that wants rooted Indian cinema and, without the pressure of what the critics have to say, pure joy,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>According to Johar, the audiences don\u2019t want cinema that\u2019s \u201calienating\u201d where it is about urban syntax and the tier two cities feel alienated or small towns. The filmmaker believes the directors of his time, who have grown on the fodder of a certain kind of cinema, don\u2019t understand the \u201cneed of heartland India\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Asked whether a certain self censorship had set in among filmmakers, Johar said everyone now has a legal department and scripts at his company go to the legal censorship internally first before they decide to produce it. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are about ten viable actors in Hindi cinema and they are asking for \u201csun, moon and earth\u201d and they are being paid that amount, says filmmaker Karan Johar, who believes the industry is going through a creative crisis. In an interview to journalist Faye D\u2019Souza for her YouTube channel, the producer spoke at length [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":432581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-432573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-infotainment"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/432573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=432573"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/432573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media\/432581"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=432573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=432573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=432573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}