HYBE\u2019s U.S.-based multinational girl group KATSEYE entered the Billboard Hot 100 chart at No. 92 on Friday, making it the first K-pop act to do so without being based in Korea.<\/p>\n\n\n\n
Their song \u201cGnarly,\u201d released May 17, leans heavily into the hyperpop genre and significantly tones down conventional K-pop elements \u2014 a strategic pivot that may signal a new phase for the genre\u2019s global expansion.<\/p>\n\n\n\n
Billboard named KATSEYE and NewJeans among its \u201c21 Under 21\u201d list of influential young artists on Friday, further underscoring the genre’s global reach.<\/p>\n\n\n\n
Meanwhile, American producer Paul Bryan Thompson \u2014 CEO of VVS\u2019s agency MZMC \u2014 is one of the few foreign producers to have built and launched a K-pop girl group. A veteran of Korea\u2019s music scene since being recruited by JYP Entertainment in 2013, Thompson has contributed to numerous tracks for SM Entertainment artists.<\/p>\n\n\n\n
\u201cOver the past decade, I\u2019ve continuously studied the differences between what resonates with Korean listeners and what appeals to overseas K-pop fans,\u201d he told the Hankook Ilbo.
As the \u201cK\u201d in K-pop becomes less Korean in origin, the genre continues to expand across global music industries. <\/p>\n\n\n\n
In Japan, Korea\u2019s largest overseas market, local groups adopting K-pop\u2019s methods have become mainstream. Elsewhere, from the U.S. to Southeast Asia, Korean production systems are increasingly being localized. (The Korean Times)<\/p>\n","protected":false},"excerpt":{"rendered":"
HYBE\u2019s U.S.-based multinational girl group KATSEYE entered the Billboard Hot 100 chart at No. 92 on Friday, making it the first K-pop act to do so without being based in Korea.<\/p>\n","protected":false},"author":1,"featured_media":488522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-488517","post","type-post","status-publish","format-standard","has-post-thumbnail","category-infotainment"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/488517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=488517"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/488517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media\/488522"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=488517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=488517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=488517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}