{"id":5543,"date":"2008-10-31T00:32:24","date_gmt":"2008-10-31T00:32:24","guid":{"rendered":"http:\/\/151.106.38.4\/2008\/10\/31\/coca-cola-india-launches-fanta-apple\/"},"modified":"2008-10-31T00:32:24","modified_gmt":"2008-10-31T00:32:24","slug":"coca-cola-india-launches-fanta-apple","status":"publish","type":"post","link":"https:\/\/nagalandpost.net\/index.php\/2008\/10\/31\/coca-cola-india-launches-fanta-apple\/","title":{"rendered":"Coca-Cola India launches Fanta Apple"},"content":{"rendered":"<p><img src=\/old_site\/>Beverages company Coca-Cola today introduced an apple flavoured variant for its sparkling drink brand Fanta.<br \/>\nThe drink, Fanta Apple , sporting a communication tagline of &#8216;Go Bite&#8217; has been developed especially for Indian consumers. The company has roped in actress Genelia D&#8217;Souza as the brand ambassador for the brand.<br \/>\n&#8220;Fanta Apple would be retailed across 35,000 outlets in the two states in the launch phase,&#8221; Deepak Kaul, Region Vice President South, Hindustan Coca-Cola Beverages Pvt. Ltd said.<br \/>\nThe new variant will be available in 200 ml and 300 ml returnable glass bottles (RGB) priced at Rs 8 and Rs 10 respectively. In addition, it would also be available in a mobile 500 ml PET pack priced at Rs 22.<br \/>\nThe 360 degree marketing communication plan for the brand will involve road shows including extensive experiential sampling sessions in markets, offices, malls and colleges.<br \/>\nThe entire brand campaign has been developed and executed by Ogilvy &#038; Mather, Delhi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beverages company Coca-Cola today introduced an apple flavoured variant for its sparkling drink brand Fanta. The drink, Fanta Apple , sporting a communication tagline of &#8216;Go Bite&#8217; has been developed especially for Indian consumers. The company has roped in actress Genelia D&#8217;Souza as the brand ambassador for the brand. &#8220;Fanta Apple would be retailed across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/5543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=5543"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/5543\/revisions"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=5543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=5543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=5543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}