{"id":73284,"date":"2011-06-12T23:30:40","date_gmt":"2011-06-12T23:30:40","guid":{"rendered":"http:\/\/151.106.38.4\/2011\/06\/12\/a-new-jewellery-store-to-let-you-splurge-2\/"},"modified":"2011-06-12T23:30:40","modified_gmt":"2011-06-12T23:30:40","slug":"a-new-jewellery-store-to-let-you-splurge-2","status":"publish","type":"post","link":"https:\/\/nagalandpost.net\/index.php\/2011\/06\/12\/a-new-jewellery-store-to-let-you-splurge-2\/","title":{"rendered":"A new jewellery store to let you splurge"},"content":{"rendered":"<p><img src=\/old_site\/>Yet another designer has made her foray into the jewellery business. Driven by her passion for creating understated elegant jewellery, designer Deepa Mehra has launched her first store called Inaaya.<br \/>The boutique-cum-jewellery store is a reflection of the designer\u2019s personality and her affection for jewellery, she said at the store\u2019s opening Saturday in the upmarket M-block shopping complex in Greater Kailash.<br \/>\u201cI was looking for a new form that I could adapt into a signature series&#8230;I think the unique forms we\u2019ve created capture and hold the intensity of the gaze far more than the standard approach to circular design,\u201d said Mehra.<br \/>The store encompasses a modern and chic yet elegant vibe that has been translated through the elements and materials used in the interiors. Also, the area has been designed to highlight the beauty of every crafted piece, she said.<br \/>The summer collection at the store includes exquisite earrings, pendants, bracelets, rings and necklaces in a myriad of asymmetrical rounds, half-rounds, ovals and spheres, Mehra said. <br \/>\u201cIt presents a modern \u2018take\u2019 on the traditional symmetrical shapes favoured by jewellery designers from time immemorial,\u201d said the designer.<br \/>Inaaya\u2019s Floral Jewellery Collection comprises a variety of pieces made in coloured diamonds, multi-coloured sapphires and the rarest South Sea pearls along with rubies. <br \/>\u201cEach piece is handcrafted and customized based on client requirements. Inaaya, offers jewellery in traditional, western and fusion looks in diamonds and coloured stones,\u201d said Mehra.<br \/>Prices are available on request. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yet another designer has made her foray into the jewellery business. Driven by her passion for creating understated elegant jewellery, designer Deepa Mehra has launched her first store called Inaaya.The boutique-cum-jewellery store is a reflection of the designer\u2019s personality and her affection for jewellery, she said at the store\u2019s opening Saturday in the upmarket M-block [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-73284","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/73284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=73284"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/73284\/revisions"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=73284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=73284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=73284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}