Miss Universe Australia has been embroiled in controversy over a new advertising campaign accused of glorifying peeping Toms. Scherri-Lee Biggs fronted an advertising campaign for clothing brand Mossimo that asks people to submit candid peepshow-style photos to win prizes, judged by her.<\/p>\n
The Advertising Standards Bureau has received several complaints and is investigating after users hijacked the site last week to air their views.<\/p>\n
One user dubbed \u201cNaughty Nicole\u201d uploaded a picture of herself holding a sign that read: \u201cmossimo peepshow = sexist rubbish\u201d.
\nThe post and a similar one attracted far more votes online than any of the legitimate entries – images of entrants doctored to look as if they have been taken through a peep hole. <\/p>\n
Anti-sexploitation campaigner Melinda Tankard Reist said that the campaign, which promoted Mossimo\u2019s new underwear line, made a joke out of people who leered at women without their knowledge.<\/p>\n
\u201cIt normalises and mainstreams the idea of peeping,\u201d the Courier Mail quote Reist as saying.
\n\u201cPeeping isn\u2019t funny for women, it isn\u2019t amusing. We have a whole phenomenon of upskirting, which is a form of peeping as well,\u201d she said.<\/p>\n
The scandal comes at a bad time for Biggs, who last week signed a lucrative deal with New York modelling agency Women Management.
\nShe is seeking to firm up her modelling career following the end of her year-long tenure as Miss Universe Australia in June.<\/p>\n
However, Mossimo marketing manager Leanne Wall rejected the accusations, saying the campaign was \u201cjust fun and light-hearted\u2019 and not designed to reference unlawful peeping or the sex industry.
\n\u201cI think that\u2019s an interpretation,\u201d Leanne said.<\/p>\n
\u201cThe phrase peep show doesn\u2019t necessarily always mean it\u2019s from the sex industry,\u201d she said.
\nLeanne accused Tankard Reist\u2019s group, Collective Shout, of whipping up undue controversy about the campaign.<\/p>\n
She said the winning photo would be the \u201cmost unique\u201d, not the most sexy, and that the in-store advertising had been received positively.<\/p>\n
\u201cWe\u2019ve had some great feedback from the windows – it\u2019s actually caused people to stop and have a look because Miss Universe looks like she\u2019s having so much fun in the window,\u201d Leanne added.<\/p>\n","protected":false},"excerpt":{"rendered":"
Miss Universe Australia has been embroiled in controversy over a new advertising campaign accused of glorifying peeping Toms. Scherri-Lee Biggs fronted an advertising campaign for clothing brand Mossimo that asks people to submit candid peepshow-style photos to win prizes, judged by her. The Advertising Standards Bureau has received several complaints and is investigating after users […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[688],"tags":[],"class_list":["post-87526","post","type-post","status-publish","format-standard","category-infotainment"],"_links":{"self":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/87526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/comments?post=87526"}],"version-history":[{"count":0,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/posts\/87526\/revisions"}],"wp:attachment":[{"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/media?parent=87526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/categories?post=87526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nagalandpost.net\/index.php\/wp-json\/wp\/v2\/tags?post=87526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}