“Mini Explorer born from two great loves – words and food has always been a light in my life. A passion project which took off in 2019 with no ulterior prospect, it was a way to share my favourite finds along my food hunts. When Covid took a toll on many of us, it also did wonders for my mental health.
I started a series where I collected recipes from the best bakers and cooks and uploaded them for people to try, and it had a good response. People kept texting me about how they loved the series and how it was something they looked forward to – while caged down, an experience we were not prepared for,” are words that the curator and owner Menule Chirhah shares on her culinary exploration journey so far.
In an exclusive with Nagaland Post, Chirhah, reflects on the evolution of Mini Explorer, discussing how her platform has been navigating the changing economic landscape in Kohima and the growing competition among local eateries. She shares insights on the criteria she uses to evaluate restaurants, the challenges of maintaining consistency in content, and her approach to unbiased reviews, including handling potential sponsorships. Chirhah also touches on emerging food trends, her personal favorite local dishes, and the role of social media in promoting local businesses. Her journey, marked by a blend of passion and resilience, continues to inspire both food enthusiasts and local restaurateurs alike.
Chirhah’s love for food comes from her family’s kitchen: her mother’s special fried chicken, her father’s experimental dishes, and her grandmother’s sticky rice cakes. Inspired by food shows on TLC and other media, Chirhah’s passion for food and its power to evoke memories and create connections led her to start Mini Explorer. A standout moment in her journey was receiving acknowledgment from the very own Masterchef – Gary Mehigan, a childhood favourite. “This recognition was a pivotal and encouraging milestone”, adds Chirhah
Menule started Mini Explorer as a simple journey, but it quickly grew. She was invited to menu tastings and began writing about her experiences. This led to collaborations and paid promotions, where she gives honest reviews on new cafes and restaurants. She’s forever grateful for how things turned out.
Boasting over 6,000 organic followers on Instagram, it distinguishes Mini Explorer’s commitment to authenticity in a digital landscape crowded with marketers who offer to sell engaging fans or followers.
Chirhah’s emphasis on genuine connections rather than opting for shortcuts to fame underscores her unique position and credibility in the realm of food exploration. In an era where digital influence is often characterized by fleeting trends and superficial engagement, a refreshing commitment to quality and sincerity is Mini Explorer, on its fifth year now, forms a bridge of connection between restaurateurs and food enthusiasts.
When questioned on the impact of current economic climate in Kohima on local restaurants and the adjustments she has witnessed since the inception of her blog, she notes, “Unemployment and other economic challenges have significantly slowed down the economy. This has adversely affected local businesses, with restaurants facing increased competition as new establishments open frequently.”
Addressing her criteria for evaluating restaurants, Chirhah elaborates, “I assess restaurants based on several factors including taste, price, ambiance, and service. While I do not adhere to rigid rules, I strive to provide unbiased reviews by focusing on the overall quality of the food.” She emphasizes her commitment to honesty, particularly when it comes to handling contrasting opinions. “I choose not to post reviews of establishments I did not enjoy. Instead, I offer clear explanations as to why certain dishes did not meet my expectations, considering the diversity of food preferences.”
Chirhah also underscores the pivotal role of social media in fostering the growth and sustainability of local businesses. “By learning to leverage social media effectively, it becomes an accessible and convenient tool that significantly enhances visibility and promotions, thereby contributing to economic growth,” she explains.
Reflecting on emerging food trends in Kohima, Chirhah observes a growing interest in Korean cuisine. “There is an increasing curiosity about Korean food. However, I wish local cafes would focus more on food quality and consistency in taste,” she notes.
On the topic of mukbang culture, a trend characterized by individuals consuming food while interacting with their audience through a camera, it has gained significant traction in the digital landscape. This phenomenon, which originated in South Korea, has also become popular with local content creators like Kents Vlog, known for authentic content. However, the practice is not without its criticisms. Critics argue that mukbang can promote unhealthy eating habits and unrealistic body image standards, as it often showcases excessive portions and calorie intake.
When asked if she has had thoughts of shifting the content planning Chirhah explains it as, “I am not comfortable showing my face on screen at this time. I prefer letting the content be the highlight, while still imbuing it with my personal essence”, adding, “Healthy dining is essential and should be accessible to everyone. I am pleased to see a gradual increase in healthy meal options”, which shows her commitment to being a guide rather than becoming another consumers idol.
To stay informed about new restaurant openings and food trends, Chirhah relies on online resources and constant internet browsing. “I keep myself updated by exploring online platforms and staying engaged with the latest food news,” she says.
When asked about her personal favorite local dishes, Chirhah mentions Axone with smoked pork as her top choice, with simple potato fry being her go-to emergency meal. “Axone with smoked pork is unbeatable. For a quick meal, simple potato fry brings me immense joy,” she shares.
Looking ahead, Chirhah hopes to expand her reach over the next decade. “While I don’t have specific goals, I aim to connect with more like-minded individuals who share my passion for discovering new dining experiences and the simple joy of food”, she says.
Finally, Chirhah values her digital breaks and daily routine. “A digital break for me involves spending time with friends and disconnecting from my phone. It’s crucial to step away from the online world and fully engage in the present moment,” she concludes with, ‘I am grateful for the organic growth and the opportunities that arose from these collaborations”.
Aside from traditional ideas of sustainability and lifestyle, Nagaland is no stranger to visibility through its beauty queens, influencers, and talented musicians who have brought accolades and recognition to the state. Here is Mini Explorer, carving a niche as a trendsetter in a new and dynamic market segment. Chirhah’s platform has carved out a unique niche in the culinary world, not merely following but shaping food trends and dining culture within the region.
She has received positive feedback from followers and businesses, with many noting that her reviews helped boost their sales and attract more customers. Mini Explorer has become a trusted resource for diners, including couples looking for their next date destination. (Thekuvolu Theluo)